My Role

As Lead Product Designer, I owned end-to-end product design for the WAX Cloud Wallet redesign — a multi-surface dApp serving millions of users in the WAX blockchain ecosystem. I defined product direction, drove UX strategy across desktop and mobile, and led the integration of platform-level capabilities: NFT bridge, cross-chain transfers, and on-chain staking. The mandate was scalability — a system that could grow with the ecosystem, not against it.

Screenshot: Original WAX Cloud Wallet before the redesign.

Screenshot: New landing page design and rebranding of the WAX Cloud Wallet.

Challenges

Rapid ecosystem growth exposed a structural platform problem: automated bots were exhausting Network Resources — CPU, NET, and RAM — and degrading real user experience at scale. The design challenge required a systemic response: protect the platform without introducing onboarding friction that would drive away legitimate users.

Pay-Wall Solution

I led the design of a pay-wall system that verified users and converted payments into wallet credit — protecting resources while keeping the legitimate onboarding flow intact. This required cross-team alignment across product, engineering, and security to validate the interaction model and confirm technical constraints before finalizing the design approach.

Desktop & Mobile

I made the architectural decision to build a dedicated mobile experience rather than adapt the desktop. This unlocked mobile-specific interaction patterns, eliminated forced desktop compromises, and gave the team a clear product surface to own and iterate independently.

Dark Mode

Light and dark themes were designed as a token-based system — not two separate designs, but one component architecture with switchable visual modes. This ensured scalability: any new component inherits both themes automatically, reducing design and engineering overhead across the full product surface.

Conclusion

Impact: The redesign transformed the WAX Cloud Wallet from a fragmented utility into a scalable product platform. The token-based theme system enabled consistent rollout across desktop and mobile. The pay-wall resolved the bot problem at the design layer without degrading onboarding. The dedicated mobile surface established a foundation for future AI-driven personalization and adaptive wallet experiences as the ecosystem scales.