My Role

As UI/UX Designer, I led the full redesign of Airport QWZ — redefining visual language, interaction system, and user experience from first principles. Full creative ownership with direct stakeholder relationship.

The Problem

The app worked technically but failed the quality bar for App Store and Google Play. A functional product with no design system — no visual language, no interaction consistency, no competitive positioning. The redesign had to solve all three simultaneously.

Design Challenges

The design challenge was product direction: what should this app feel like? I defined a thematic system grounded in the travel experience — boarding passes, departure aesthetics, airport spatial language. Every visual decision referenced the same conceptual foundation, creating a coherent product identity across all screens.

Full creative ownership meant defining both the design system and the design direction. I chose a bold, thematic approach — visually distinct, contextually coherent, immediately intuitive.

Conclusion

Impact: Shipped to App Store and Google Play. The boarding pass design system created thematic coherence across every screen — from launch to gameplay completion. A unified visual language replaced a fragmented interface, elevating the product's store presence and user experience simultaneously.