My Role

As the Product Designer for this project, I led the development of a groundbreaking app from conceptualization to inception. I played a key role in creating the product's identity, designing the user experience flow and interface for the mobile app, and building a click-through prototype. In addition, I effectively managed and motivated a team of five developers to deliver an MVP mobile app for both Android and iOS platforms.

You can view the click-through prototype and pitch deck here.

The problem

Society has lost confidence in technology because tech giants often overstep their authority. As a result, individuals who make a mistake on these platforms run the risk of being shadow banned, blocked, or even permanently removed, ceding control to the tech companies rather than the users themselves. So we have decided to create the very first decentralized profile on the market.

Promo Video: Click on the video below to start playing.

Challenges

Developing a Web3 requires a different mindset and skillset than developing a traditional Web2 application. It requires a deep understanding of the decentralized technologies, a new design approach, and creative solutions to overcome technical and regulatory challenges.

    Features

  • Manage Multi-chain Wallets (Crypto/Fiat)
  • Unified NFT Gallery
  • Tamper-proof Vault (DID/IPFS)
  • Social Links
  • Tickets & Events
  • Games
  • Direct Messaging

What is Apenotic?

Apenotic is the ultimate Web3 solution for managing all your blockchain assets in one place. Our platform integrates existing apps and services into a decentralized profile, giving you complete autonomy and control over your digital presence. Think of Apenotic as the Swiss Army knife of blockchain, providing a streamlined and efficient way to manage all your blockchain needs. Take control of your digital identity today with Apenotic. Learn more

Branding

The name of the product is a combination of:
Ape + Hypnotic = Apenotic.


The logo for Apenotic comprises several key elements: a sans-serif Montserrat font of the letter "A" representing the product's name, "Apenotic"; a fingerprint symbolizing the future of digital identity; and a small circle next to the letter "A" representing the moon. This moon icon represents the ultimate destination for investors, where they aspire their investments to reach.

Behind the name

The word "APE" has become a symbolic tribute to two major historical factors in both the stock market and crypto world with NFTs. One reason is that some investors in online communities adopted the term "apes" as a symbol of their collective effort to challenge the established financial system and fight back against institutional investors who had been shorting the stocks. For these retail investors, the term "apes" has become a badge of honor, representing their solidarity and shared mindset.

Another reason for the use of the term "ape" is related to the artistic work of major artists in the NFT space. The monkey or ape character, made popular by Yuga Labs and its collection of the Bored Ape Yacht Club, has created a huge hype and has hypnotized the world. Even celebrities have started purchasing them for large amounts of money. The use of the ape character in NFTs has become a symbol of creativity and originality, reflecting the growing importance of the NFT market in the world of art and collectibles.

UX Process

As a self-taught UX designer, I have developed an intuitive ability to envision in my mind the UX process, which helps me skip over certain steps and speed up the work. For this project, which was primarily led by me, I bypassed the initial stages of creating user flows and wireframes and dove directly into designing the app. Both the design and click-through prototype was created in Adobe XD.

User flow created inside FigJam. You can view the click-through prototype and pitch deck here

Although a user flow diagram was not initially planned since our developers would be following the prototype flow, I went ahead and created user flow diagrams to showcase my process. This recreation of the prototype flow into user flows provides insight into what my typical design process would entail.

Only a partial view of the complete user flow is being displayed for intellectual property protection reasons.

The Component Library

As a designer, I strive for cohesive designs and maintain a record of all required application components by using the features of symbols/components to create our core library, making it easy for me and any future designer to jump into the project. In addition, I share these components with developers and provide them with specification sheets generated via tools like Sketch, Adobe XD, and Figma, ensuring a perfect one-to-one implementation from design to code.

AI Art Character Creation

Driven by my passion as an artist, I delved into the world of prompt engineering and utilized the AI, Midjourney through a process of slow learning, to create a unique human-ape character for Apenotic.

AI character designed in Midjourney

Conclusion

While it is difficult to definitively declare the success of the project since it has yet to be taken to market, the groundbreaking Apenotic app serves as a strong testament to my expertise in UX design, decentralized technologies and innovative approach, highlighting the potential for success in bringing a new product to market. To learn more about Apenotic click here.